Royal Salute Extraordinaire

The Brief

A unique brand, a unique story & a unique product – Royal Salute wanted to shine through with its charm & glamour & thus came the challenge of creating a property that stood right by the brand.

The Idea

WHITE went ahead to ideate, create & execute the first of its kind property for Royal Salute targeting the most premium audience.
ROYAL SALUTE EXTRAORDINAIRE became a brain child that showed the potential of multiple editions through years & caught the eye of the market with its offerings.
For the first edition, we created a ‘MUSEUM OF EXPERIENCES’, as an ode to the Modern Day Maharajas with a promise of ‘a night which will never be repeated’.
WHITE brought on board Rohit Bal to spearhead this movement & collaborate with Klove, Trunks Company, Bovet & Adil Ahmad to create a flawless night of celebration.
Custom creations by all the artists, unique designs and oodles of luxury made the experience worthy of the brand & its heritage.