One Plus 6 Red Launch

The Brief

Create a media launch for the budding technology brand in sync with the vibrancy & appeal of the OnePlus 6 RED phone variant.

The Idea

White took on the charge to revamp the traditional ways of press launches by creating an experience that caught the eye.
What came along was a RED rush that filled the audience with techno spunk. We transformed a usual ballroom into a bold, vibrant & unique setting that read ‘RED’ all over.
A selfie tunnel, an immersive demo zone, entrance with an interesting word play & visuals, engaging feedback mechanisms & intelligent lighting established a connect with the media to prove that it was “THE RED YOU NEED”.
To outline this ecosystem with more energy, live music performance by a new-age band & interactive product presentations rounded the vibe to justify the brief.