IWC Schaffhausen 150th Jubilee Event

The Brief

To capture 150 years of history, telling the story of an instutiton that remains as revolutionary today, as it has since its inception.

The Idea

To celebrate the momentous occasion, White planned and executed an event that showcased the understated elegance of the brand. The capital’s Oberoi Hotel and its rooftop bar Cirrus 9 served as the perfect venue, with the city landscape making for a picturesque backdrop. The overall space and stage was designed keeping in mind the brand aesthetic. A live violin performance set the mood for the opulent brunch and renowned illusionist Jonathan Simeon Zerdoun enthralled the audience with a captivating routine. Guests enjoyed unique conconctions by celebrity mixologist Arijit Bose. Amongst the distinguished guests in attendance, was IWC’s brand ambassador Sonam Kapoor, along with the top media, bloggers and influencers in the country.