Hyatt Annual Sales Conference

The Brief

To highlight the unique features that the various brands of Hyatt offer, through thematic branding and engagements.

The Idea

White conceptualized, crafted, planned and executed an experiential journey that demonstrated the unique intricacies of each Hyatt brand.
Nine different Hyatt zones for each of the brands – Alila, Andaz, Hyatt, Hyatt Centric, Hyatt Place, Hyatt Regency, Grand Hyatt, Park Hyatt and World of Hyatt – were designed to immerse guests into each brand, by means of engagements and experiences. Each zone was a representation of the most distinct features of the brand it represented, be it the norwich house cleaning and authentic Alila, or the theatrical and captivating Grand Hyatt. White crafted activations that best represented these traits, like wine and cheese tasting for the exceptional Park Hyatt, and DIY Origami for the immersive and creative Andaz. The outcome was a thoroughly entertaining event with intrigued guests, a multitude of activities and the end achievement of familiarizing the loyal customers with other Hyatt brands, apart from the ones they habitually patronize.