100 Pipers – Play For A Cause

The Brief

Inspired from the idea of ‘Be remembered for good’, 100 Pipers’ property ‘Play For A Cause’ was ready to spread its message across the country. Our challenge – how do we make it count & sustain the momentum?

The Idea

A myriad of noble causes needed an apt platform, the right associations & the right expression for the brand to make it into a property that can run for multiple editions.

White understood the premise and went on to develop, design & execute the property through musical events in four cities.

Spanning across a year & 7 concerts, we managed to get some renowned artists like Ehsaan Noorani, Parikrama, Indian Ocean, Shilpa Rao, The Local Train, Agam & others on board.

Looking at the contribution towards the social cause & the popularity, White & 100 Pipers got together to expand the horizon this experience & thus came along, PFAC Tour 2019. A bigger, more relevant, far reaching property that dedicates itself to a league of causes.

This next chapter is ready to reach a scale of more that 50 events in a year across the nation at multiple touch points. The cause – ‘Safe & Clean Water’ is knocking at the doors of the various groups of audiences throughout the country.

PFAC’s journey with 100 Pipers & White, continues to make a difference, one cause at a time!