BMW Festive Tour

The Brief

Create an apt platform to reach out to BMW’s target audience that focusses on brand character and the festive season

The Idea

A multicity customer reach-out platform created through BMW FESTIVE TOUR.
The uniquely crafted experience was designed end to end by WHITE keeping in mind the brand’s personality & the emotional connect with the audience apt for the festive season to kick in.

The beauty of BMWs lined up for display were matched with a luxurious fashion statement & enhanced with a dose of premium lifestyle ambience & engagement. The property traveled to 8 cities & infused the guests with a sense of celebration through a glimpse of a pristine life that BMW brings with it.

Designers Nikhil Mehra & Suneet Varma curated a fashion led statement to spearhead the event with their collections. Adding a layer of luxury, The Glenlivet hosted a whisky tasting session & Panerai India indulged the guests in an exclusive collection display.