The Brief
Create an apt platform to reach out to BMW’s target audience that focusses on brand character and the festive season
Create an apt platform to reach out to BMW’s target audience that focusses on brand character and the festive season
A multicity customer reach-out platform created through BMW FESTIVE TOUR.
The uniquely crafted experience was designed end to end by WHITE keeping in mind the brand’s personality & the emotional connect with the audience apt for the festive season to kick in.
The beauty of BMWs lined up for display were matched with a luxurious fashion statement & enhanced with a dose of premium lifestyle ambience & engagement. The property traveled to 8 cities & infused the guests with a sense of celebration through a glimpse of a pristine life that BMW brings with it.
Designers Nikhil Mehra & Suneet Varma curated a fashion led statement to spearhead the event with their collections. Adding a layer of luxury, The Glenlivet hosted a whisky tasting session & Panerai India indulged the guests in an exclusive collection display.